top of page
Writer's pictureSean Rawlings

How to Leverage Your Company’s Stock Purchase Program: ESPP's

If your employer offers an Employee Stock Purchase Plan (ESPP), you may be sitting on a financial opportunity that’s too good to overlook. When structured properly, an ESPP can be one of the most straightforward ways to make money and build wealth over time. This is especially true when there’s a lookback provision and a discount built into the plan. These two features make it almost a no-brainer to take advantage of this benefit. But before you jump in, let’s take a deeper look at what ESPPs are, how they work, and why they’re such a powerful tool for employees.


What Is an Employee Stock Purchase Plan (ESPP)?

An Employee Stock Purchase Plan (ESPP) is a program that allows employees to purchase company stock at a discount—often between 5% and 15%—without paying commissions or other fees. The way it typically works is that employees contribute a portion of their paycheck to buy company stock, which is purchased at set intervals (usually every 6 months or a year).

The real power of an ESPP comes from the opportunity to buy stock at a discount to the market price. But, as we’ll see, the lookback provision turns that already great deal into something even better.


The Lookback Provision: The Secret Sauce

Here’s where the ESPP becomes a game-changer. Many ESPPs come with a lookback provision, which allows employees to purchase stock at the lower of two prices: the price at the beginning of the offering period (typically 6 months) or the price at the end of the offering period.

Let me give you an example to show you how this works:

  • At the start of the offering period, let’s say the stock is trading at $100.

  • During the offering period, the stock price increases to $120 by the end.

With a lookback provision, you get to buy the stock at the price it was at the beginning of the period (which is $100), but with a discount. Let’s say the discount is 15%. This means you pay $85 per share ($100 minus the 15% discount) instead of the market price of $120. Even if the stock price rises to $120 by the end of the period, you’ve already made an instant profit of 17.6% the moment you purchase the stock.


This is a huge advantage, and it’s part of what makes ESPPs such a valuable tool for employees.


Why Is an ESPP Such a No-Brainer?

So, why is an ESPP such a great deal? Here’s why many employees consider it a no-brainer:

  1. Instant Return on Investment: Thanks to the discount and lookback provision, you’re almost guaranteed an immediate profit. Even if the stock price goes down during the offering period, you’ve still purchased it at a lower price than its current market value, which helps reduce your downside risk.

  2. Low Risk, High Reward: Since you’re buying the stock at a discount, your risk is minimized. Even if the stock price decreases, you’ve already gotten a good deal. If the price goes up, you’ve locked in gains right from the start.

  3. No Fees: Unlike many other investment options, there are typically no fees involved in purchasing stock through an ESPP. This means you’re getting more value for your money.

  4. Wealth Building: Over time, the stock purchased through your ESPP can increase in value. You may end up holding onto it and selling it for a higher price down the road, creating a source of long-term wealth.

  5. Tax Benefits: If you hold your ESPP shares for at least one year from the purchase date and two years from the offering date, you may qualify for long-term capital gains tax treatment. This is often more favorable than paying ordinary income tax on the gains.


The Risks You Should Keep in Mind

While an ESPP can be a great tool, it’s important to be aware of some risks:

  1. Selling Too Soon: If you sell the stock immediately after purchasing it, you might miss out on the tax benefits of holding the stock for the long term. Instead of paying long-term capital gains tax, you’ll pay ordinary income tax on the discount. So, holding onto the stock for at least a year could result in better tax treatment.

  2. Overconcentration in Company Stock: While buying your company’s stock at a discount is appealing, it’s important not to put all your eggs in one basket. If your company’s stock is a large portion of your overall portfolio, you may be taking on too much risk, especially if the company’s performance is tied to your income. Diversification is key to managing risk, and having too much company stock can leave you exposed to major swings in the market.


How to Maximize Your ESPP Benefits

If you’re ready to take advantage of your ESPP, here are some strategies you can use to make the most of this opportunity:

  1. Max Out Your Contributions: If your employer allows you to contribute a significant portion of your paycheck to the ESPP, try to take advantage of that. The more you contribute, the more stock you can buy at the discounted price, which means more potential for growth.

  2. Sell or Hold?: The decision to sell immediately or hold onto your stock depends on your tax situation and long-term goals. If you need liquidity or want to lock in your gains, selling right away might make sense. But if you’re looking to minimize your taxes, consider holding the stock for at least a year to qualify for long-term capital gains rates.

  3. Reinvest Your Gains: If you sell your shares immediately and lock in the discount profit, consider reinvesting those proceeds into other tax-advantaged accounts like a Roth IRA or a taxable brokerage account to help diversify your portfolio.

  4. Track Your Holding Period: To qualify for long-term capital gains tax treatment, be mindful of your holding period. If you plan to sell the stock for a profit, make sure you hold it for at least one year from the purchase date and two years from the offering date. This can save you money in taxes.

  5. Tax Planning: Keep track of the tax implications of your ESPP transactions. Work with a tax professional to determine whether it makes sense to sell immediately or hold the stock to take advantage of long-term capital gains tax rates. This can make a big difference when it comes to your overall tax strategy.


Conclusion: Don’t Leave Money on the Table

Employee Stock Purchase Plans with a lookback provision are one of the easiest ways to build wealth. With a guaranteed return, low-risk setup, and tax benefits, they’re a financial opportunity that should not be ignored. Just be mindful of the potential risks, such as overconcentration in company stock, and make sure you’re taking advantage of the tax benefits by holding onto the stock for the required period.


If you want to make the most of your ESPP, it’s important to understand how it works and how to leverage it as part of your broader financial strategy. Whether you choose to sell the stock right away or hold onto it for the long term, an ESPP is a great tool to grow your wealth. If you need help navigating your ESPP or optimizing your overall financial strategy, don’t hesitate to reach out.


Disclaimer: None of this should be seen as advice. This is all for informational purposes. Consult your legal, tax, and financial team before making any changes to your financial plan.:

bottom of page